Restaurant VMF scores sustainability first

Glowing recognition is on the menu for Aston Villa's Restaurant VMF this week - becoming the first football club eatery to earn a top food rating. Our community training restaurant has just been rated as 'excellent' by the Sustainable Restaurant Association [SRA] and awarded Two Stars for its all-round efforts to offer a dining experience that doesn’t cost the earth, making it the first football club restaurant to win such an accolade.

Guests at Restaurant VMF get to enjoy a three-course dining experience in the Directors Suite on Fridays, Saturdays and Sundays (with the exception of matchdays), prepared and served by students on a two-year apprenticeship. The vast majority of the fresh fruit and vegetables served in the restaurant are grown at the club’s own nearby allotment which is run by partner community organisation Roots and Renewal. Honey from hives on the allotment also helps provide a buzz about the place.

Alison Plant, Head of Sponsorship and Hospitality at Aston Villa, said

We are delighted to have achieved our two star rating from the Sustainable Restaurant Association. As a club we are passionate about sustainability and our commitment to working with young people in our community. Restaurant VMF is a fine example of this work and one which we are immensely proud of.

The SRA’s rating assesses restaurants like VMF across all aspects of the business considering their social and environmental impact as well as the provenance of the food they serve. The SRA’s assessors were impressed that Villa’s Executive Chef, Peter Reed takes the restaurant’s apprentices on regular visits to meet suppliers and producers, the majority of which are located within the five counties surrounding the West Midlands. Also impressive is the rain water harvesting from the Holte End and used on the allotment to water the crops.

Mark Linehan, Managing Director of the SRA, said:

All too often Premier League football clubs get publicity for the wrong reasons. Here is an example of a restaurant serving up quality food as well as much need training and employment opportunities to the local community. Congratulations to Restaurant VMF for setting a great example for other clubs to follow.

Restaurant VMF joins the diverse list of venues rated by the SRA, which now includes theatres, trains, planes and university canteens, as well as fine dining restaurants like SRA President Raymond Blanc’s Le Manoir aux Quat’Saisons and fish and chip shops. Diners in Birmingham can choose from Opus, The Plough at Harborne and Boston Tea Party among others.


To make a reservation in Restaurant VMF please visit or call 0121 326 1570.



Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @BhamComFest: WOW! What an amazing festival. So many great shows (& sell-outs!) THANKS to EVERYONE who came along, helped out, mucked in…

RT @custardfactory: #BrumHour Digbeth is one of the hottest locations for street art in the entire world! 🔥 Our buildings feature stunning…

RT @BhamCityCouncil: The @BirminghamCG22 Organising Committee is searching for two members to add to its board. Have a passion for #Birming…

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More