Region's attractions entice visitors with seasonal offers

Visit Birmingham has teamed up with rail operator London Midland to offer visitors to the heart of England fantastic discounts to a selection of world-class attractions for the season ahead.

The city’s leisure tourism programme, which promotes the Black Country, Birmingham and Solihull, is urging visitors to make the most of the season ahead and experience the region’s sizzling line up of events, exhibitions and festivals. In a bid to entice more visitors to the region Visit Birmingham and London Midland are offering great value 2-4-1 days out for visitors travelling by train.

To celebrate a golden year of sport and culture there is also a range of discounts across the region as part of VisitEngland’s 20.12% campaign, promoting the UK’s visitor offer during the Olympic Games and beyond.  Plus there’s the chance to win £2012 worth of Birmingham prizes when people sign up to the Visit Birmingham monthly newsletter, including hotel stays at Malmaison and The Belfry, restaurant meals at Lasan and Asha’s, plus family passes to attractions including the Heritage Motor Centre, Drayton Manor and Go Ape amongst others.

Emma Gray, Director of Marketing Services for Visit Birmingham, said:

Birmingham and the wider region is home to world class visitor attractions that can’t be found anywhere else in the UK – popular destinations such as Cadbury World and the Black Country Living Museum are unique heritage attractions that contribute enormously to the city's visitor economy.

The region has something to suit all tastes and budgets, from free parks and museums to paid for attractions – plus our wide range of indoor facilities ensure a fantastic experience for visitors, whatever the weather!
Last year, the region’s attractions experienced an increase in visitor admissions despite challenging economic conditions. We are continually working with our partners to raise awareness of the region’s visitor offer – this summer, our partnership with London Midland gives people the perfect opportunity to take advantage of some unmissable discounts and discover the region first hand.

With the summer holidays already underway, families can get hands-on with the interactive exhibits at Thinktank Science Museum and its brand new outdoor Science Garden – the first of its kind in the UK. Kids can learn about the heritage of the region at Cadbury World, where visitors can discover how the world-famous chocolate brand is made, the National Trust’s Back to Backs, where the last court of surviving back to back housing still stands and the urban heritage park The Black Country Living Museum.

The National Sea Life Centre Birmingham, The Public in West Bromwich and the National Motorcycle Museum in Solihull also offer a great family day out while Birmingham Museum and Art Gallery is home to Pharaoh: King of Egypt, the UK's largest ever exhibition of ancient Egyptian artefacts on loan from the British Museum.

Throughout the summer and autumn Birmingham and the wider region will play host to a number of independent festivals unique to the heart of England – from music must-sees Moseley Folk Festival (31 Aug-2 Sept) and Supersonic Festival (19-21 Oct) to fashion festival Style Birmingham (29 Sept) and the Birmingham Book Festival (4-13 Oct).

Artsfest (7-9 Sept), the biggest free arts festival in the UK, makes a welcome return to the city centre while the Black International Film Festival (27 Oct) celebrates the best in the business. Further afield, Solihull hosts Solihull Dining Week (1-9 Oct), a World of Choice while the International Festival of Glass (24-27 Aug) and British Glass Biennale (24 Aug-15 Sept) get underway in the Black Country.

David Whitley, Head of Marketing for London Midland, said:

Getting here is so easy by train, it's little wonder so many leave the car at home. By teaming up with Visit Birmingham, we've made sure it's now even better value with some fantastic offers at many of the region's top attractions. There's never been a bigger incentive to experience all this great region has to offer.



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