Record numbers set to enjoy a festive welcome to Birmingham

Visit Birmingham’s ‘Meet and Greet’ service has received record bookings from visitors arriving by coach to the city’s Frankfurt Christmas Market, which opened to the public on Thursday 14th November at 10am.

The welcome service greets customers travelling to the market by coach, and is organised by the city’s leisure tourism programme Visit Birmingham.

Passenger numbers for 2013 have increased by over 200 people compared with 2012, already surpassing 7,400 – the highest on record, as the UK’s biggest German Christmas Market continues to grow in popularity.

This year, coaches are set to descend on the city from locations across the UK, including Teignmouth, Southampton, Milton Keynes, Darlington, Huddersfield and Burnley.

Emma Gray, Director of Marketing Services at Marketing Birmingham – which manages the Visit Birmingham ‘Meet and Greet’ service – said:

“Attracting more than four million visitors each year, the Frankfurt Christmas Market is the pinnacle of Birmingham’s festive calendar. The record number of bookings with our bespoke ‘Meet and Greet’ service shows that a personal welcome goes a long way. We want to provide visitors with the best possible welcome this Christmas, and offer a first class experience from the moment they arrive until they set home.”

The ‘Meet and Greet’ service will run as part of the city’s festive campaign ‘Christmas now trending in Birmingham’, designed to entice visitors to spend a weekend break in Birmingham during Christmas and New Year.

The multimedia campaign – showcasing the city’s great selection of food and drink, seasonal events, culture, retail and attractions – is supported by a number of partners including Retail Birmingham, rail operator London Midland and the European Regional Development Fund.

A dedicated section of the Visit Birmingham website, visitbirmingham.com/christmas, has been set up to guide visitors around the seasonal activities and events.

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