Record NatWest T20 Blast sales for Finals Day and Birmingham Bears Group Games at Edgbaston

Warwickshire County Cricket Club has announced a sell out and record ticket sales for this year’s NatWest T20 Blast Finals Day in addition to increases in attendances at Birmingham Bears group games for a fourth consecutive season.

The club has boosted the capacity of Edgbaston by 850 seats for its bumper programme of major match days in 2017 by working with Arena Seating to provide a temporary stand. In turn, ticket and hospitality sales have reached 24,426 for Saturday’s marquee event, beating the previous best for NatWest T20 Blast Finals Day of 24,300 in 2015.

Neil Snowball, Chief Executive of Warwickshire CCC, said:

NatWest T20 Blast Finals Day is the biggest day in the domestic cricket calendar and we’re thrilled to secure record ticket sales for this year’s event. Saturday will be the ninth time that Finals Day has been staged at Edgbaston and this year is extra special thanks to Birmingham Bears qualifying for the third time in four seasons.

In Birmingham Bears’ road to Finals Day, the club welcomed 61,678 members and supporters for the six 2017 NatWest T20 Blast home games*, with the average attendance up 18 per cent, year-on-year, to 10,280. The Bears also set a record attendance, for a T20 group game at Edgbaston, of 15,113 for the local derby against Worcestershire Rapids on 4 August.

The club has focused on attracting more families to games in 2017, with the number of children in attendance at Birmingham Bears home games rising by 27 per cent, to 10,180. In addition, the match day experience scores, a post-match survey completed by ticket buyers, has increased from 8.1 in 2016 to an all-time NatWest T20 Blast high at Edgbaston of 8.6 out of 10.

Neil Snowball added:

We’re thrilled to see further increases in our NatWest T20 Blast attendances and experience scores, particularly amongst families, with more parents able to take advantage of the free entry for under 16s. During the close season, the club recruited Emma Windsor as T20 Project Manager and her knowledge and expertise from working with the NFL and NBA has been paramount to this year’s off-field success, and reaching a younger audience. Encouraging more children to follow and play cricket is a key focus for the club and, in 2017, we developed our new Kids Zone area with giant inflatables and activities. We also worked closely with our partners Drayton Manor and Motorpoint to put cricket coaching and interactive photo opportunities around the stadium.

NatWest T20 Blast Finals Day gets underway at Edgbaston at 11am on Saturday with Birmingham Bears taking on Glamorgan in the first semi-final, which is followed by Hampshire versus Notts Outlaws at 2.30pm. The winner will meet in the final at 6.45pm.



Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @BhamComFest: WOW! What an amazing festival. So many great shows (& sell-outs!) THANKS to EVERYONE who came along, helped out, mucked in…

RT @custardfactory: #BrumHour Digbeth is one of the hottest locations for street art in the entire world! 🔥 Our buildings feature stunning…

RT @BhamCityCouncil: The @BirminghamCG22 Organising Committee is searching for two members to add to its board. Have a passion for #Birming…

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More