mac most visited free attraction in the WM 2016

Thanks to great support from visitors and a varied programme of theatre, music, film and courses, alongside free events and exhibitions, mac retains its position as the most visited free attraction in the West Midlands for 2016, with 1.1 million visits – a 10% increase. In addition mac has moved up the national rankings, placed 11th, a three point improvement on its ranking of 14th in 2015, while also being the only West Midlands attraction within the top 20.

mac’s improved national ranking, now 11th, places the arts venue behind the British Museum (1st), the Science Museum (7th) and the British Library (10th), and ahead of Tate Britain (13th) and the Imperial War Museum (14th), illustrating a local community that continues to  support and engage with its varied offer for all ages and communities.

Regionally, mac is joined by several arts organisations, including Birmingham Museum and Art Gallery (2nd), New Art Gallery Walsall (6th) and Borough Museum and Art Gallery, Staffordshire (11th).

Deborah Kermode, Chief Executive and Artistic Director of mac Birmingham said:

It’s great that we have retained our no.1 position in the region while improving our national ranking. Our popularity is a true testament of the hard work and vision of mac’s staff and board in addition to the fantastic loyalty from our local visitors. I’d also like to thank our many funders including the players of People Postcode Lottery who fund many of our free events for families, which helps to ensure we build new and engaged audiences for the future.

To see the VisitEngland research in full visit -



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