Heart of England Attractions Group showcases stellar year at Parliament

The most prominent tourist attractions from the Midlands came together, in conjunction with Visit England, to host a Parliamentary Reception at the House of Commons to raise awareness of a successful year for Midlands tourism.

The event was led by Heart of England Attractions Group (HoEA Group) which spans private, public and charitable attractions including Birmingham Museums, Drayton Manor Theme Park and The Black Country Living Museum. The reception highlighted to high-profile delegates including several members of parliament the wide range of tourist activities the region has to offer.

HoEA Group’s attractions benefit the whole region by bringing in 9.3 million visitors every year and contributing £1.2 billion to the national economy. Tourism and leisure account for 7% of the economy of the West Midlands and is the third largest sector in terms of business numbers; with more than 20,000 companies and a workforce of more than 200,000.

Peter Suddock, from Drayton Manor Theme Park, who organised the event, commented:

It was a very successful day, with a large number of MPs engaging with us, including the Shadow Secretary of State for Culture, Media and Sport, Tom Watson. The Heart of England Attractions Group was formed in 2002, to promote tourism within the West Midlands and the wider region. This is the tenth year we’ve hosted this event, giving us the opportunity to showcase our success as a collective group.

The UK’s leisure tourism market has remained buoyant through 2016-17, with promising growth prospects for the future, despite the air of uncertainty following the UK’s decision to leave the EU. The latest trend of favouring ‘staycations’ to overseas holidays has seen an increase in domestic tourism within in the UK as well as a 14% increase in foreign tourism to the region. The West Midlands has become one of the UK’s most attractive and fastest growing visitor destinations, with a growth in domestic staying visits and associated expenditure over the last year that by far outstrips national trends.

Tim Manson, Operations & Policy Director at Marketing Birmingham, said:

Tourism is a vital sector of the UK and for the West Midlands’ economy; it’s our region’s third largest sector. It has huge potential for boosting economic growth and this event highlights how important the sector is to creating jobs and attracting visitors to the region.
The Heart of England Attractions Group is working together to ensure the West Midlands is a competitive region for domestic and foreign tourism. 2016 saw strong growth in visitor numbers to the area and the HoEA Group’s objective is to maintain and exceed this level of success.

In "Media Centre"

Festivals & events

Essentials

Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

Explore

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More

FROM TWITTER

RT @custardfactory: NEXT WEEK! The @REISS Sample Sale arrives! Menswear, womenswear, accessories & more - prices from just £10!https://t.

RT @IndependentBham: Ace indie pub @TheVictoria will be serving boilermakers (craft beer with whisky chaser) at the IB Festival this May. h…

RT @igersbirmingham: Check out our latest blog post about our trip to the top of the Alpha Tower thanks to @Story_Comms and @hiddenbrum! h…

RT @timcornbill: Overwhelmed to announce I've won the 2017 Sony World Photography Awards Architecture category & UK National Award! #SWPA h…

Sporting highlights

Culture

Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More

Music

A huge arena tour or an intimate gig?  You’ll find it here.

Read More

Film

Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More

Dance

A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More

Shopping

Shoppinginbirmingham.com

Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More

Markets

Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More

Featured Itineraries