Hatters Hostel enjoys boost from Birmingham’s tourism growth
- Hostel sees guest numbers double in last three years
- Accommodation provider’s growth mirrors Birmingham’s resurgence, with record domestic and international visitor numbers to city in 2015
Hatters Hostel – the budget accommodation provider based in Birmingham’s Jewellery Quarter – welcomed twice as many guests in the last 12 months than three years ago.
The hostel, which opened in 2008, credits its 100% increase in guests to Birmingham’s overall tourism resurgence, with the city attracting record numbers of domestic and international visitor numbers in 2015. Arrivals to Birmingham reached 38.1 million last year, a 25% increase since 2006, with overseas visitors passing the million mark for the first time, the largest growth (17.3%) for any city outside London for the second successive year.
Karl Kinsella, Director of Hatters Hostel – which also operates venues in Liverpool and Manchester, said:
Birmingham is in a real renaissance period. We have seen guest numbers double over the last three years, with people from all over the world coming to stay at the hostel and explore the city, as well as a huge increase in educational groups from across Europe.
Birmingham is a world-renowned city, being at the forefront of industrial progress during the 18th century, and we find that our guests want to experience that history while also enjoying the current cultural offer and new developments.”
Since the turn of the century, Birmingham’s retail sector has been transformed with new complexes including Bullring, The Mailbox and Grand Central playing a part in bolstering the city’s status as one of the UK’s prime shopping destinations. The redevelopment of the multi-award winning Brindleyplace and the city’s burgeoning food scene have also helped to forge a cultural backbone to Birmingham’s revival.
Hatters Hostel has also benefited from the city’s re-emergence, recently increasing its room stock to 200 and providing guests with newly-refurbished ensuite private and shared bedrooms, new bar and catering facilities, large conference space and a games room. The venue is built within the walls of the Grade II listed Vaughton Gothic Works, a former silverware factory, which created the original FA Cup. Hatters’ Birmingham venue was voted best hostel in England at the 2011 Hostelworld awards in Dublin.
In our Birmingham hostel, we’ve tried to represent and celebrate the city’s past with a boutique fit-out, while also offering high quality, modern services such as free breakfast and Wi-Fi. Birmingham’s such as fantastic place to explore, and with well-known publications such as Rough Guides listing it as one of the Top 10 travel destinations in the world to visit last year, the secret is now out, with the city’s popularity set to grow further.
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