Grand Central Supports Local Businesses by Signing Up Five Independent Birmingham Retailers and Restauranteurs

Five Birmingham businesses have successfully secured units and are confirmed to open at Grand Central Birmingham when the £150m premium retail and dining destination launches this September

With their roots firmly in Birmingham, independently owned businesses Yaki Nori, Cocomacs, Steel & Jelly, Sonique and convenience store, Newsflow will be joining over 60 national retailers and restaurateurs set to open in the city’s newest shopping destination.

The news marks a steady but recent shift in the retail sector which sees more independents moving from the traditional high street location into larger mainstream shopping centres.

Ashley Innis, Grand Central Communications and Engagement Manager, said: “Smaller, local, independent retailers and restaurants play an important role in our community, the local economy and in the wider retail sector as a whole.

“It’s great to see these five local outlets engage with Grand Central and broaden the offering which will be made available. With the rise of independent retailers in the city, Birmingham provides greater and richer options for shoppers. Grand Central will serve as a fantastic platform to showcase the diversity of retailers and restaurants that the city has to offer.”

Joe Schuppler, founder of Independent Birmingham said: “Birmingham has so much to offer in terms of independent businesses. Many are secluded and tucked away in side streets so having these five local businesses exposed in such a premium development is a great thing for growth and exposure of the independent retail scene in our city.”

More about the retailers:

Yaki Nori

One of two shops to open in Birmingham and sister restaurant to the city’s Woktakstic, Yaki Nori puts a contemporary twist on Japanese fast food. Grand Central plans to offer delicious food for any eating occasion and Yaki Nori will suit people who want either grab-and-go eats or a place to sit down and enjoy food cooked fresh from the teppanyaki grill.

Ali Karakaya, Yaki Nori managing director, said:

“Woktastic proved hugely popular with Brummies’ and visitors to the city so we are very excited that one of our two new restaurants will be opening in
Grand Central this September. Sitting above the train station, it’s a great location for us as we offer cuisine that can be enjoyed while on the go and we are thrilled to bring a fresh Japanese flavour, back to Birmingham.”




Selling freshly baked coconut macaroons in an open kitchen for revellers at Grand Central to gaze at. Cocomacs have established their business from participating in Birmingham’s Christmas Craft Market’s and receiving considerate support from the Birmingham City Council.

Offering French pastries in an assortment of flavours, Cocomacs will also be serving the highest quality products, such as an exclusive coffee brand that they are currently confirming and various other confectionaries.


Steel & Jelly

A Birmingham based online retailer that will launch its first outlet in Grand Central. The local retailer grasps hold of luxury and traditional British menswear and their designs blend classic fashion with a contemporary look for a style that boasts masculinity.

 Steel & Jelly established itself in 2004 and has based its success on creating hybrids of tradition and innovation in order to achieve an original signature.

Company director of Steel & Jelly said:

“In line with our recent program of expansion, we are very excited to be opening our new flagship store in Birmingham’s Grand Central Station. This major new transport & retail hub in the heart of the region is the perfect location to meet the growing demand for, and increasing interest in the brand. As well as welcoming those local to the region, we’ll be able to reach new customers from all over the country who will be travelling through the new station.”


One of the country’s largest dress boutiques, Sonique stocks a range of worldwide brands offering different styles of dazzling dresses that usual chain stores don’t, ranging from party wear to suitable attire for when you’re attending the races.

Sonique is an award-winning business and has ran successfully for over 22 years. Currently located in Birmingham’s Bullring, Kiran and Karen, managers of Sonique spoke about the store expanding to Grand Central:

“Grand Central is such a prominent location and we are very excited to be able to give customers a one-to-one personal experience that they will remember. We always ensure that we don’t stock up on too many of the same dresses so that our customers can feel like they are buying something unique that not everyone else will be wearing.”

News Flow


Newsflow has five shops in and around the city and has fast become the most popular stopping point for commuters and visitors passing through   Paradise Forum and the Moor Street entrance to the Pavilions, so it wasn’t a hard decision for the director of the company to choose Grand Central as the next location for their chain of stores. 

Pally Mahal, director of Newsflow said:

Grand Central is a remarkable scheme because it’s unified restaurants and retailers in what will be a major hub for Birmingham. It’s a fabulous location and we’re excited to be a familiar face in such great and new development.

To see what the redeveloped New Street Station and Grand Central will look like, click here.



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