Free Radio signs two-year extension with NEC Group Arenas

Birmingham’s two premier arenas, Barclaycard Arena and Genting Arena, have secured a two-year partnership extension with the Free Radio network following the success of Free Radio Live 2016.

Free Radio, now part of the Bauer Media Group, will continue as the ‘Official Radio Station’ of the Arenas having extended their deal with the Arenas until the end of 2018. The deal will include in-venue branding and activation opportunities, plus the rights to broadcast live radio content from inside both arenas.

The news follows a seventh successful event held by the station on Saturday 26 November. Hosted by the Genting Arena, the co-promoted, multi-artist music event sold out two weeks earlier than its previous record in 2014, and welcomed a capacity of 15,000 music fans.

Sponsorship Sales Manager for the NEC Group Arenas, Ben Sharman said:

Its fantastic news to have Free Radio as a partner of the Arenas’ for another two years. Since first signing with us in 2010, they’ve been able to take advantage of great brand promotional opportunities, and target over nine million event goers across the Arenas. The continued success of the Free Radio Live event is also testament to how well our two brands work together, and I look forward to the many future opportunities the partnership will bring.


Regional Marketing Director for Bauer City Network, Andy Price said

We're delighted to enter our seventh year as official radio partner of the NEC Group Arenas. This partnership provides the perfect platform as we look to maintain our position as the most listened-to commercial radio brand in the West Midlands. Live events and radio go hand in hand, so when the biggest popstars come to the West Midlands, we'll continue to be there as an integral part of the live music experience in our region.


Free Radio comprises of four stations covering Birmingham, Shropshire, Black Country, Coventry, Warwickshire, Herefordshire and Worcestershire. On FM, DAB and online.

In "RESOURCES"

Essentials

Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More

FROM TWITTER

RT @BhamCityCouncil: Join @BrumLordMayor outside the council house in Victoria Sq tomorrow Tues 22 May from 2.20pm for the national one min…

RT @BhamDanceFest: BIRMINGHAM DANCES / #BIDF18 FREE weekend line-up in Vic Sq / 1-3 June 🙌🙌Amazing workshops inc:#House#Waacking#Swing…

RT @visit_bham: Happy #WorldCocktailDay Bham!🍹 To celebrate we're giving you the chance to #WIN a cocktail masterclass at The Rose Villa Ta…

RT @Selfridges: Taking the ice cream scene by storm: introducing @Nitrogenie, the made-to-order ice creams created with the magic of liquid…

Festivals & events

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More

Culture

Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More

Music

A huge arena tour or an intimate gig?  You’ll find it here.

Read More

Film

Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More

Dance

A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More

Shopping

Shoppinginbirmingham.com

Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More

Markets

Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More