Forget the Boardroom and start the tunes
New bar on Birmingham’s block, Karaoke Box is changing the way that business leaders approach team building activities with the popularity of Karaoke reaching new highs.
Some 20 years ago in Japan, restaurant owner and founder of Karaoke Box, Nobuaki Moriyama set up a Karaoke room in his restaurant. Seeing success in this ‘new craze’ he converted his business solely to a Karaoke bar.
Karaoke Box which now operates three successful businesses in London is capitalising on this latest trend among corporates saying,
We saw a lot of Japanese businessmen bringing their English clients into the bar and vice versa.
Despite the obvious language barriers, people did business and shared a connection.
Doing karaoke is a great bonding experience. People let their hair down and ultimately, make themselves vulnerable but in a way that’s enjoyable and can be shared with everyone around them.
When they pick up the microphone, there’s a mutual trust in the shared experience and increasingly we are seeing more and more business clients come through the door, either hosting a business meeting with a client or engaging in a corporate team building session.
Karaoke Box currently has three venues in London's Mayfair, Soho and Smithfield and is now setting up its first site outside of the capital in Birmingham’s Regency Wharf leisure scheme, just off Broad Street.
With Birmingham seeing an unprecedented growth of the region's burgeoning food and drink scene, the city was an obvious choice as we make our first move outside of London. Birmingham is a city that can take on new ideas and concepts. People living here are not afraid of a bit of novelty and there is a diverse, integrated cultural identity.
The company, which will open its Birmingham branch this October, comments how corporate consumers are demanding more from team building sessions and client hospitality.
Spending time with colleagues or clients isn’t always just about business, but rather further developing relationships and nurturing long term partnerships. Karaoke Box adds an extra touch of uniqueness setting it apart from anything else on offer in the city providing people with a unique experience with the opportunity to sing, dine and drink.
Karaoke Box is at the heart of what people want, which is different experiences to spend their money on.
With Birmingham recently identified as the city that’s the leading start-up hub outside London, the founders of Karaoke Box are focusing on renting out the rooms to business users during the day, hosting business lunches and teambuilding sessions while also accommodating private parties for large or small groups in the evenings.
While further expansion of the business is planned for the future, Karaoke Box is concentrating their immediate efforts on breaking into the Birmingham market and continuing the success which has been seen in London.
Birmingham is open to novelty so I think Karaoke Box is going to be a huge.
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