Christmas now trending in Birmingham
Visit Birmingham launches new social media led Christmas campaign featuring Brummie TV star Emma Willis
Birmingham-born presenter Emma Willis (Big Brother, I’m A Celebrity..., The Voice UK) is championing the city as part of a new Christmas campaign launched today (07.11.13), set to entice visitors to the region this festive season.
‘Christmas now trending in Birmingham’ is a social media led campaign from Visit Birmingham, the city’s leisure tourism programme, designed to get people talking online about the region’s seasonal offer.
It will use Twitter hashtags such as #festivefun, #shoppedtilidropped and #encore to encourage people to tweet about the activities that they are enjoying across the region and inspire others to visit.
The festive fun gets underway with a Christmas Parade and Lights Switch On, led by Father Christmas and his reindeer, on Saturday, November 9. The hour-long procession, starting and finishing at Victoria Square, will bring to life the spirit of pantomime, featuring children’s favourites, stilt-walking Christmas trees and roller skating puddings.
From November 14 to December 22, the bustling Frankfurt Christmas Market and Christmas Craft Market will teem with treats, gifts, decorations and traditional German food. There is no need to worry about the winter chill, as there will be plenty of hot, tasty bratwurst, chocolate crepes and glühwein to keep revellers warm.
The multimedia campaign will shine a spotlight on the city’s great selection of retail, food and drink, seasonal events, culture and attractions – whatever time of day or night. A dedicated section of the Visit Birmingham website – visitbirmingham.com/christmas – has been set up to guide visitors around the seasonal activities and events.
Emma Gray, director of marketing services at Visit Birmingham, said:
Last year Birmingham drew a record 33.8 million visitors and we are looking forward to welcoming crowds of tourists this Christmas to enjoy a variety of attractions, suitable for all budgets and age groups.
We have one of the country’s most vibrant food scenes and more than 1,000 shops, including superb independents, where you can buy anything from designer goods to little artisan-made gifts to hang on the tree. We hope visitbirmingham.com/christmas will be a useful tool for those planning a visit to the city, helping to provide them with a magical festive experience.
This year, Visit Birmingham has once again joined forces with travel partner London Midland, which operates a frequent service to Birmingham from the West Midlands and beyond.
London Midland’s Head of Marketing David Whitley commented:
Let London Midland drive you into the city this Christmas, with our frequent services dropping you right into the heart of all the action you can arrive relaxed and ready take in all the festive temptations on offer!
As the biggest retail centre outside of the capital, Birmingham boasts more than 1,000 shops within a 20 minute walk, including hundreds of independent outlets and the oldest working Jewellery Quarter, which still produces an estimated 40% of all UK jewellery.
Jonathan Cheetham, Chair of Retail Birmingham, said:
The Christmas period is a hugely important time for both visitors and retailers in Birmingham city centre. With a retail offer that is second to none, this great city continues to be a first choice destination for Christmas shoppers from all over the UK and beyond.
Visitors can enjoy the entire shopping experience in one destination. From the iconic Bullring shopping centre and the luxury of The Mailbox, to the four major department stores, hundreds of quality bars and restaurants and three historic arcades packed with independent retailers. If it’s on your shopping list, you’ll find it here in Birmingham city centre.
‘Christmas now trending in Birmingham’ is also supported by the Southside BID and Jewellery Quarter BID.
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