Castle Bromwich Hall & Gardens Trust wins Heritage Lottery Fund support to Build Sustainable Marketing & Fundraising

Castle Bromwich Hall & Gardens Trust wins Heritage Lottery Fund support to Build Sustainable Marketing & Fundraising

Today Castle Bromwich Hall and Gardens Trust, the hidden treasure of an historic garden tucked behind Junction 5 of the busy M6, is celebrating a £51,200 grant from the Heritage Lottery Fund (HLF).

The 10 acre, 18th century garden, was rescued 30 years ago by volunteers and the grant from the HLF Transition Fund has been awarded to help the, still mainly volunteer led, site to develop their talents and skills in fundraising and marketing.

The Gardens already open to the public over 250 days a year and run successful garden events, family activities and education programmes. But in changing financial times the Trustees recognise that it needs to look at the long term ‘business’ of the charity.


Thanks to National Lottery players, the project, running over 18 months, will engage experts in heritage and charity fundraising and marketing to train and mentor staff and volunteers.
Through formal workshops and informal support, established and new volunteers will set about getting the Gardens on track for a resilient and confident future.

As part of developing long term strategies for business survival, the Gardens will also work with other local community groups to share communication and marketing ‘know how’.

In an ambitious project the Gardens will host a series Social Media Surgeries. These free sessions with ‘no boring speeches or jargon’ tap into and share knowledge and advice about using social media and web tools with charities and community groups.

Working together, sharing stories and expertise is an essential part of becoming a sustainable volunteer-led heritage asset.”

says the Gardens’ General Manager Glynis Powell,

In a garden, we’re used to the cycle of the seasons. The old adage ‘what goes around comes around’ is so true for people as well as plants. Social Media Surgeries are a great way of being truly part of the community.

The project is also hoping to welcome new volunteers who want to learn about running fundraising appeals, set up online giving or help with ‘customer relationship management’ (CRM) systems. They are also keen to hear from people who want to get more experience of marketing in heritage and tourism. Students, as well as other volunteers, will get great training and experience over the summer with options to get more experience later. 

[If you are interested contact the Gardens by email or check the Do-it page https://do-it.org/organisations/castle-bromwich-hall-gardens-trust-trust .

Simon Cleaver, Chair of the Trustees concludes

The Trust has a marvellous thirty year history, but we want to look after this 400 year old garden for a lot longer. The HLF Transition Fund has given us an amazing opportunity to make sure we are set up to be a self-reliant and successful charity business for years to come

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