Bumper year for Birmingham Museums
Birmingham Museums is delighted to announce increased visitor numbers across its museum sites for the 2014 visitor season (April – November).
Overall the venues (which include Birmingham Museum & Art Gallery, Thinktank Science Museum, Aston Hall Museum of the Jewellery Quarter) saw attendance rise by 10% against the same period in 2013.
Particular success was seen in November with the Museum & Art Gallery welcoming the highest number of visitors ever on record for that month. Over 97,000 people visited in November, nearly double the attendance recorded for November 2013.
Ellen McAdam, Director of BMT, said:
“We are very proud to say that across our museum sites we attracted over 123,000 visitors during November 2014, 39% more visitors than anticipated and 43% more than the same time last year.
“This success is down to Birmingham’s incredible museum collections and our historic venues which continue to give local citizens and visitors to the city exciting, memorable experiences. The new Staffordshire Hoard gallery at the Museum & Art Gallery has created an amazing draw since it opened in October and people have flocked to discover the largest hoard of Anglo- Saxon gold ever found’.
“Importantly, we have worked hard to increase engagement with our communities and in 2014 attracted broader more diverse audiences and an increase in family visits. Research tells us that the Museum & Art Gallery is regarded as a ‘must see’ venue for the city and that Think Tank Science Museum has been rated as an ‘excellent’ place to visit with children for a family day out.’’
Birmingham Museum & Art Gallery is open daily and the Staffordshire Hoard is on permanent display. Thinktank Science Museum also welcomes visitors all year round.
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