Birmingham’s profile boosted by CIPR PRide Awards wins

Marketing Birmingham scoops four awards at regional public relations ceremony

 

Campaigns profiling Birmingham’s credentials as a place to visit and do business have come out on top at the 2012 Midlands Chartered Institute of Public Relations (CIPR) PRide Awards, announced on Friday night at a black-tie dinner at the Hilton Birmingham Metropole hotel.

(l -r) Jennie Bond awards host, Ellie rance, Amanda Lowe, Tom Marlow, Jo Lumani, Rebecca Bannister, Marketing Birmingham, Daniel Craig lookalike

Marketing Birmingham, the city’s strategic marketing partnership, secured four awards at the regional ceremony – two Gold and two Silver – highlighting the success of the collaborative approach that it adopts on its city campaigns.

The company won a Gold award for the Best Use of Media Relations for its campaign to promote Birmingham Food Fest. The inaugural festival, in association with train operator London Midland, highlighted the city’s culinary offer to a national and international audience. Coverage was secured in publications including The New York Times, which ranked the city in the top 20 ‘Must-See Destinations of 2012’, and BBC’s Olive magazine, which voted Birmingham the ‘UK’s foodiest town’.

Head of Communications Amanda Lowe was voted Young Communicator of the Year in a much-contested category, having led her team to deliver a 40% increase in the volume and value of positive media coverage for the area and contributing to a 42% rise in visitors to the company’s websites over the last year.

The team took Silver for Outstanding In-House Public Relations Team and Best Campaign £10,000 and Under for Marketing Birmingham’s culture campaign with McCann PR, which served to increase awareness of the cultural offer across Birmingham, Solihull and the Black Country.

Neil Rami, Chief Executive, Marketing Birmingham said:

Birmingham’s reputation as a top visitor and business destination continues to grow thanks to some very positive national and international coverage in recent months. This is the result of a positive step-change in media relations showcasing the city region’s fantastic leisure offer and inward investment credentials.

The city has a terrific product which is improving all the time and these awards are an endorsement by industry peers of the hard work that is being done with our partners to put Birmingham in the media spotlight.

This year saw over 300 of the region’s leading public relations practitioners attend the annual awards ceremony, hosted by television presenter Jennie Bond.

The CIPR PRide Awards, sponsored nationally by Precise, PRWeek and RedBrand, receive over 1,000 entries from freelancers, consultancies and in-house teams across twelve UK regions and nations.

CIPR CEO, Jane Wilson MCIPR, commented:

The Midlands CIPR PRide Awards celebrate the best PR and communications campaigns and teams from across the region. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving regional industry. The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK and to win an award is a great achievement.

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