Birmingham welcomes the world for ICC Champions Trophy

Birmingham will be in the international sporting spotlight with more than 120,000 cricket fans set to descend on the city’s Edgbaston Stadium – and live coverage beamed to a potential global reach of 2.1 billion people – as it plays host to five high-profile matches of the ICC Champions Trophy.


Edgbaston Stadium’s five fixtures – Australia v New Zealand (2 June); India v Pakistan (4 June); Pakistan v South Africa (7 June); England v Australia (10 June); and the second semi-final (15 June) – are set to deliver an economic impact of £25.3 million to the region [Regional Observatory data]. The games will be broadcast to more than 200 territories across five continents.

The tournament will provide an opportunity for Birmingham to showcase its appetite and proven track record in hosting major sporting events, as it bids to stage the 2022 Commonwealth Games. Earlier this spring, Birmingham officially notified the UK Government of its intention to bid, following endorsement from the Birmingham Commonwealth Games Bid Company after a detailed feasibility study produced by a consortium led by Origin Sport Group.  

Visit Birmingham, the city’s leisure tourism programme, and Birmingham City Council have joined forces to promote the West Midlands to sporting visitors and a global television audience, as part of Birmingham’s growth strategy to attract more international tourists. According to International Passenger Survey (IPS) data released last month, Birmingham attracted more than one million visitors (1.12m) for the second successive year in 2016, a 58% increase on 2012’s figures.

Emma Gray, Director of Marketing and Communications at Visit Birmingham, said:

The ICC Champions Trophy provides Birmingham and the surrounding region with a fantastic opportunity to inspire a huge worldwide audience to come and visit the area for both leisure and business. As part of our international growth strategy, which is already reaping results, we will be using the tournament to give potential new tourists in key visitor markets such as India and Australia a snapshot of the region’s vibrancy across our cultural, heritage and retail offer. 
Birmingham’s reputation as an international sporting destination continues to grow. In recent years, the city has proven to be a successful host for The Ashes, the Rugby World Cup, Davis Cup tennis and Diamond League athletics. We will be showing the world that Birmingham will be the perfect location for the 2022 Commonwealth Games, and encourage fans and visitors to support the city’s bid to stage this prestigious event in five years’ time.


Visit Birmingham and Birmingham City Council logos, plus ‘Support the Birmingham 2022 Bid’ messaging, will appear at Edgbaston Stadium during games; adverts about Birmingham will feature in matchday programmes; and banners and flags will greet players and fans in locations across the city. Birmingham will also play host to the first ICC Champions Trophy 2017 Official Fan Park (Victoria Square, 2-4 June; Edgbaston Street, 4 June), encouraging cricket lovers and new supporters to watch games on two giant screens and to enjoy other cricket-related activities.

Jacqui Kennedy, Corporate Director for Place at Birmingham City Council, added: 

The ICC Champions Trophy is an amazing stage for Birmingham to show itself off to the sports-loving world. We’ve got some great fixtures coming to Edgbaston, which is a spectacular venue for cricket. The demographics of the city mean the games coming up simply aren’t just being staged in Birmingham – they mean something to many thousands of Brummies. It’s also a real boost to be the location of the first ever ICC Fan Park, as this helps people get involved with the event, even if they were not lucky enough to get tickets for the matches.



Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @custardfactory: Who loves the design for the Curzon Street Station?! We think it’s fab.@HS2ltd will be in our reception today between…

RT @DigbethDiner: The game has been changed. You asked for it, so here it is. The very first ‘Dogbeth Dining Club’. Sunday, 28th Octobe…

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More