Birmingham – the fastest growing Christmas destination

New figures released by Expedia.co.uk reveal that Birmingham is the fasting growing Christmas and New Year’s Eve destination for 2013-14, with the world’s largest online travel agent seeing bookings to the city increasing by 118% for the festive period.

 

The boost for Birmingham follows recent statistics from the UK’s hotel booking service LateRooms.com, which showed a 24% increase in bookings to Birmingham’s hotels over the past four months. The figures come on the back of the city receiving glowing praise from a number of influential, international publications including New York Magazine, which encouraged its readers to go to ‘Birmingham Instead of London’, and China Daily.

Birmingham boasts the largest authentic German Christmas market outside of Germany and Austria, along with a retail scene to rival the best in Europe – and Brits are heading to the Midlands rather than travelling to the Continent to get their fix of bratwurst, Gluhwein and festive shopping.

Emma Gray, director of marketing services at Visit Birmingham, the city’s leisure tourism programme, said:

Birmingham’s festive offer grows stronger every year, with a record number of visitors tempted by the city’s unbeatable shopping scene, great selection of restaurants, affordable hotels and magical Christmas events.

News that travel bookings to the city are on the rise is fantastic and we look forward to welcoming even more people to Birmingham to enjoy more fun-filled festive frolics.

David Whitley, head of marketing at London Midland, confirmed that activity across the train company’s routes mirrored Expedia’s figures. Whitley said:

Birmingham is definitely a popular place to visit this season. Last week London Midland saw record-breaking numbers for people travelling by train around the West Midlands.

Andy Washington, managing director of Expedia.co.uk, said:

The Christmas and New Year period is always an extremely popular time for travel and this year will certainly be no exception with people making the most of their extended break. It appears that Birmingham’s German market and great shopping options in the city are quickly becoming central attractions in the annual Christmas calendar.

Birmingham’s festive campaign ‘Christmas now trending in Birmingham’ is designed to encourage visitors to spend a weekend break in Birmingham during Christmas and New Year.

A dedicated section of the Visit Birmingham website, visitbirmingham.com/christmas, has been set up to guide visitors around the seasonal activities and events. The campaign is supported by London Midland, Retail Birmingham, Southside BID and Jewellery Quarter BID.

In "RESOURCES"

Essentials

Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More

FROM TWITTER

RT @birminghamcg22: Plans for the site that would be home to the #Birmingham2022 Commonwealth Games Village have been formally submitted fo…

RT @unibirmingham: Excited much? Congratulations to everyone joining us! You'll be here very soon! #hellobrum We can't wait 😊 https://t.co

RT @BirminghamDL: 🔴 Start-lists are LIVE!🇬🇧 ..and the British stars are coming! The meeting will see @lauramuiruns will attack @damekelly

RT @brumhippodrome: TODAY we are having afternoon tea with Miss Honey (@CarlyThoms) from @MatildaMusical in our Circle Restaurant on Facebo…

Festivals & events

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More

Culture

Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More

Music

A huge arena tour or an intimate gig?  You’ll find it here.

Read More

Film

Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More

Dance

A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More

Shopping

Shoppinginbirmingham.com

Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More

Markets

Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More