Artisan Bakery PAUL To Open New Shop In Birmingham Grand Central

On Thursday 24th September, French artisan bakery and pâtisserie PAUL will open its 34th shop in Birmingham as part of an overall brand roll-out that will see a further opening take place in the final quarter of 2015.

Launching on the same day as the Grand Central shopping centre that will house the new 190 sq. metre site this is the group’s third regional opening outside of London, following the launch of its Oxford bakery in December 2014 and its café in Newbury this Spring. The 20-cover bakery will create 15 new local jobs when it opens next month.

Open from morning through to early evening, the bakery will offer PAUL’s signature range of breads baked fresh on site each day as well as their famous selection of pâtisserie, viennoiserie, gourmet salads and sandwiches. Freshly-brewed coffee and a range of hot seasonal products including soups, croques and pizzas will also be available to buy in the shop or to take-away.

Jean-Michel Orieux, Chief Executive of PAUL UK comments:

“This is a very exciting time for PAUL and we hope that our arrival in Birmingham will be a great addition not only to the newly launched retail hub but to the vibrant tourist market and its bustling economy.
“Birmingham has a wonderful balance of cultural heritage and a well established local community, and we hope that the people of the area will enjoy our exclusive range of traditional, hand-crafted bakery and fine pâtisserie products.”

Opening hours:

Monday to Saturday 7am – 8pm

Sunday 7am – 5pm

PAUL Birmingham, Grand Central Station Birmingham



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