Curl’s Best Friend comes to Birmingham

Time to throw away the eyelash curlers girls! Benefit Cosmetics proudly announces the launch of the ‘Curl’s Best Friend’ tour parlour

To celebrate the launch of its revolutionary new mascara, Roller Lash, iconic beauty brand Benefit Cosmetics is launching a UK touring pop-up, following the success of the three-storey curl and cocktail bar in London, ‘Curl’s Best Friend’.

The Curl’s Best Friend touring pop-up bar will be a place for girls to celebrate the power of curls, the ultimate destination to let their hair down and ooze girliness, with a scrumptious menu of cocktails and cupcakes to choose from!

Coming to the city centre in Birmingham, Victoria Square,guests can re-live 1950s beauty parlor indulgence and enjoy hours of fun, glamour and pampering. Open for three days only from the 15th to 17th May 2015.

Arrive at the parlour from 12pm and enter the world of Roller Lash for a girly pampering session. The beauty parlour and curl station will offer make uppers, brow waxes and tints from Benefit’s make-up and brow experts, where you can also relax with a cup of tea, pink lemonade and cupcakes.

From 5.30pm the night starts here as the Bene-bar opens. Guests can enjoy delicious signature cocktails of Pink Lemonade and Vodka or a glass of sparkling Chandon, and relax in Benefit’s lush vintage chairs for a gossip with the girls. Guests will also be able to try the new Roller Lash mascara; with its hook ‘n’ roll brush that grabs, separates, lifts and curls lashes.

The brand new ‘Curl’s Best Friend by Benefit’ mobile app enables girls to book in beauty services, reserve bar tables, share photos and browse live newsfeeds at their fingertips. The app is available for free download from the Apple App Store and Android Play Store.

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