Birmingham is Easter Favourite for Short-Stay Visitors

Birmingham is the UK’s third favourite short-stay break this Easter, according to a new report.

The study, conducted by Travelodge, also showed that parents across the country will provide a £2 billion boost to the UK economy by splashing out on activities to keep their children entertained this Easter. 

It surveyed 2,500 British parents and found that the average British family will fork out £478.25. This comes from a short Easter break (£321.53) and four day trips (combined total of £156.72).

The study showed that 47% of adults in Birmingham had their best holiday memory in the UK and, as a result, they want to relive some of their childhood memories with their children this Easter. Over half (58%) of locals surveyed feel it is important for them to teach their children that the UK is a great holiday destination so that they could gain a better understanding of its heritage and history.

A quarter of parents in Birmingham (22%) are planning to take their children to a museum and 21% of families will be visiting a working farm this Easter.

Emma Gray, Director of Marketing Services at Visit Birmingham, said:

Birmingham continues to grow in popularity for families – recent research shows that people viewing the city as a great place for a family day out is at a four-year high and up 13% from 2013.
 With world-class leisure attractions, a fantastic retail scene, cutting edge culture and a host of hidden gems, the region has plenty to offer families this Easter.

Shakila Ahmed, Travelodge Spokeswoman, added:

Keeping the children entertained over the Easter school holidays is no easy task and this year parents are certainly investing in an Easter Staycation short break, as we have seen a double digit increase in sales.     

Listed below are the top 10 Staycation destinations for UK family getaways this Easter:

1

Blackpool

2

London

3

Birmingham

4

Cornwall

5

Brighton

6

Cardiff

7

Devon

8

Bath

9

Edinburgh

10

Lake District

 

See our Easter page for all the eggciting events happening this Easter across the region!

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