Hundreds of thousands of people flock to Birmingham to enjoy the city’s biggest arts festival
An estimated audience of over 150,000 people watched, participated and enjoyed Birmingham Weekender events and activities across the city, with hundreds of thousands of people travelling to Birmingham for the culmination of Super September.
46% of the visitors surveyed were from outside Birmingham, further establishing the city as a major cultural visitor destination.
69% of respondents said that the festival improved their perception of Birmingham with 40% of survey respondents planning their trip to the city specifically to see Birmingham Weekender.
An estimated audience of 150,000 people watched, participated and enjoyed Birmingham Weekender events and activities across the city.
From 25 – 27 September hundreds of thousands of people travelled to Birmingham for the culmination of Super September, the city’s biggest weekend of arts, shopping, food and sport.
Festival goers danced atop rooftops, paraded through city streets and soaked up the musical atmosphere. Crowds joined Birmingham Royal Ballet in a Swan Lake Flash Flock in the Bullring, watched an astronaut fly through the markets, strutted their stuff on the Culture Catwalk, listened to opera in coffee shops and sketched the festival en mass.
Visitors to the city were surveyed over three days (Friday, Saturday and Sunday), 46% of respondents were from outside Birmingham, further establishing the city as a major cultural visitor destination with non-UK visitors from South Africa, Northern Ireland, USA, Brazil, Iraq, Romania, Spain, India and Hong Kong.
Birmingham Weekender brought the city to life with great art and culture in city squares, markets, museums and shopping spaces including the fantastic new Grand Central and New Street Station.
Organised by Birmingham Arts Partnership and produced by Birmingham Hippodrome, Birmingham Weekender opened with Transe Express night-time spectacular Maudits Sonnants, presented by Birmingham Hippodrome, which created a magical outdoor event in the skies over Centenary Square on Friday and Saturday seen by over 8,500 people over the two evenings.
69% of survey respondents said that the festival had improved their perception of Birmingham with 40% of survey respondents planning their trip specifically to attend Birmingham Weekender events.
Comments from those surveyed include:
“There was a variety of things to see. I didn’t expect it to be so good. They were amazing, I am pleasantly surprised.” Visitor from London
“Makes a good impression of Birmingham.” Visitor from USA
“These events definitely make us proud to live in Birmingham.” Visitor from Sutton Coldfield
Roxana Silbert, Creative Director of Birmingham Weekender, and Artistic Director of Birmingham Repertory Theatre said:
What a weekend! I hope every person who visited Birmingham Weekender has gone away with an amazing memory of seeing something wonderful from one of the many fantastic and world-class cultural organisations who have created so many events and performances over the weekend.
Birmingham’s arts organisations, through Birmingham Arts Partnership, are leading the way in coming together to produce such a significant, and awe-inspiring, free festival, setting a precedent for Festivals of this kind regionally and nationally. Equally the level of partnership and investment from our private partners and the city’s retail sector demonstrates how important the cultural sector is to Birmingham’s economic life. Collectively we will look ahead to our next Weekender and begin to explore how we can continue to entertain, inspire and delight our audiences.”
Peter Knott, Area Director, Arts Council England, said:
The hugely successful Birmingham Weekender not only brings new opportunities for artists, arts organisations and producers, but attracts huge audiences to the city, benefiting the local economy.
Events like this help to shape the reputation of a city and there’s a wealth of arts and cultural organisations in Birmingham and we are proud to support so many of them.
Birmingham Weekender has certainly been a highlight in the UK’s cultural calendar.”
Emma Gray, Director of Marketing and Communications at Marketing Birmingham, said:
This weekend has truly been the centrepiece of Birmingham’s Super September. The city’s most exciting weekend of the year has included the eagerly anticipated Rugby World Cup 2015, Style Birmingham, and the city’s biggest and most celebrated arts festival, Birmingham Weekender.
Birmingham now has more to offer visitors and residents than ever before. The city’s rich array of culture, coupled with the dramatic transformation of its civic landscape – which includes the redeveloped New Street Station and new Grand Central complex – has given us a city to be incredibly proud of. It’s a momentous time for Birmingham and we look forward to welcoming record numbers of visitors throughout 2015 and beyond.”
Jonathan Cheetham, Chair of Retail Birmingham and general manager at Grand Central said:
September has been a landmark month for shopping in Birmingham, supported by unprecedented levels of investment in infrastructure and developments.
From the very beginning, we wanted Birmingham Weekender to highlight the important cross-over between Birmingham’s cultural and retail offer and it has done just that.
Birmingham Weekender has been a fantastic boost to visitors during this exciting time and has reinforced the city as a must-visit destination. We’re delighted to have seen it all come together successfully over the weekend.”
Birmingham Weekender is supported by Birmingham City Council, Arts Council England and the European Regional Development Fund through Marketing Birmingham’s Investing in the City Region project.It is also supported by Retail Birmingham, Grand Central, The Mailbox, Bullring, Birmingham City University and Birmingham Hippodrome.
For pictures from Birmingham Weekender visit www.birminghamweekender.com
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