Loki wine celebrates national award success ahead of second birthday

Success has come – once again – for Loki Wine, which has picked up two of the most acclaimed awards in the European drinks world at the Drinks Business Awards 2014.

Preparing for its Birthday celebrations, which take place this weekend (14 June) after a successful two years at Great Western Arcade, Loki Wine has been recognised in this year’s Drinks Business Awards. Owner Phil Innes walked away from the London ceremony with ‘Independent Retailer of the Year’ and ‘Young Achiever’ at the 11th annual awards ceremony, which is attended by drinks specialists from across Europe. The only wine merchant in the Midlands to reach the Independent Retail category, Loki beat off competition from London-based Handford Wines and House of Townend. 

Judges commented on the win by saying:

This year one shop was particularly highly praised for creating a genuine sense of excitement in a challenging neighborhood. Indeed, it has burst onto the independent wine scene in Birmingham, and attracted national interest with its eclectic range and in-store sampling programme.

Following the shock of the win, Phil Innes was back on stage at the end of the event to pick up the ‘Young Achiever’ award.

Phil was praised for his entrepreneurial achievements and innovative approach to wine retail:

Like many of his generation, our Young Achiever of the Year developed his appreciation of wine while working for Wine Rack and Oddbins. However, having graduated from university he recognised the need for a retail model that fitted the needs of the 21st century. The initial result was Sloshbox Wine – a business designed around maximizing the potential of online retail.
Using skills developed through this venture, our winner went on to found Loki Wine in Birmingham back in 2012. Within a very short space of time, this wine merchant and bar has made a major impact both locally and in the national press, as well as cultivating a strong, influential social media presence,” judges added.

This awards success comes as Loki Wine gets set to mark two years at Great Western Arcade. Having opened back in 2012 it has gone from strength to strength, offering drinkers a place to try and enjoy wine.  With wine tasting cabinets offering 24 varieties from around the world and an upstairs Tasting House, Loki Wine is the ideal place for people that want to discover wines in a relaxed environment.

I’m still in shock that we’ve picked up these two awards – a db-Award is a real badge of achievement in the industry and I’m delighted that Loki Wine has been recognised by the industry. Having been named ‘UK Wine Merchant of the Year’ by Decanter last year, it’s a real honour for me to see how Loki has captured the imaginations of both the industry and our customers. I wanted to create something that rivals the better-known merchants in London to help put Birmingham on the map. I love being located in Great Western Arcade because we’re in a prime position to welcome city centre shoppers and workers from the Colmore BID area. Whether a lunch meeting, after work drink, date or a fun weekend activity, we’ve created a haven in the middle of a bustling city

said Phil Innes, Director of Loki Wine and winner of ‘Young Achiever’ award.

This awards success follows a number of wins, including ‘Outstanding Customer Service – Independent Retailer’ at the Retail Birmingham Awards 2014 in April. Other achievements include Decanter UK Wine Merchant of the Year (Outside London) 2013, International Wine Challenge Regional Merchant of the Year Finalist 2013, Harpers Best New and Emerging Drinks Business of the Year 2013, Off-Licence News Newcomer of the Year Finalist, and DRA 2013 Rummer-up New Wine Merchant of the Year 2013. 



Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @custardfactory: Who loves the design for the Curzon Street Station?! We think it’s fab.@HS2ltd will be in our reception today between…

RT @DigbethDiner: The game has been changed. You asked for it, so here it is. The very first ‘Dogbeth Dining Club’. Sunday, 28th Octobe…

RT @IndependentBham: Tucked away down side streets, off the beaten path, Birmingham is full of wonderful independent hidden gems. Here's ou…

RT @BhamComFest: WOW! What an amazing festival. So many great shows (& sell-outs!) THANKS to EVERYONE who came along, helped out, mucked in…

Sporting highlights

All sporting events

There’s always something, or someone, to cheer for here

Read More


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More



Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More