In honour of #NationalChocolateWeek we have put our experienced chocolate tasting pallets to the test and have selected the greatest Cadbury bar made!

Now if you follow us on twitter (@Visit_Bham) you will see that we are fully embracing #ChocolateWeek, beginning with this chocolate cake we devoured Monday morning.

Following the cake, we began thinking.. what else can we do to celebrate this great (our/my favourite) week… DING.

I ran down to the shops and grabbed a mixture of Cadbury chocolate bars.

We are going to select the greatest chocolate bar ever created by Cadbury (a massive fat excuse to eat more chocolate.)

I selected 7 different chocolate bars, ranging from the traditional to the ‘I didn’t even know they did this’ and laid them out before the panel, of whom consisted of:

Katie – Marketing Manager
Louise – Marketing Assistant
Paul – Digital Marketing Exec
Marcia – Partnership Sales Exec

The chocolate bars where anonymously labelled one to seven, as I thought the packaging may sway people’s opinions and I wanted this to be judged on pure flavour. [Yes I know that you can clearly see the Freddo is a Freddo and the Flake is Flake but I don’t care]

Ok, ok enough waffling.. the results:

Least favourite: Chomp
Why? Too chewy, gets stuck in your teeth and too small. Louise told us ‘it brings back bad memories’…. We didn’t ask.

Drum roll please……

Ultimate favourite: Flake
Why? Well where do I start, they began firing reasons across the table.. ‘it’s vintage,’ ‘it’s versatile,’ ‘no chewing – extremely easy.' 'SENSUAL' Marcia shouted across the room [silence]

So there you have it.. here at Marketing Birmingham we are a bunch of chomp hating, flake loving, chocolate addicts, what are you?

ELLIE (15/10/14)

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