LEGOLAND® Discovery Centre Birmingham

Families can be first to play at new LEGOLAND® Discovery Centre Birmingham located at Arena Birmingham.

Families across the region are set to gain exclusive access to Birmingham’s new indoor LEGO® playground before it opens to the public.

LEGOLAND Discovery Centre Birmingham will officially open its doors in summer 2018 but the new limited-edition First to Play annual pass will put families first in line for the £7 million attraction at the city’s Arena Birmingham.

The hot new annual pass, an ideal Christmas gift for families, is available from November for first visits in MONTH.

It will grant unlimited access for 12 months to the 58,900 sq ft centre, which will allow children to experience the LEGO universe in giant proportions over two floors with rides, model play areas, interactive features and three million of the iconic bricks.

Amy Langham, General Manager of LEGOLAND Discovery Centre Birmingham, said:

We cannot wait to welcome children and their families to LEGOLAND Discovery Centre Birmingham. The release of the First to Play pass is another milestone as we prepare to open next year and will give great value for families. However, those interested need to be quick off the mark as there’s only a limited amount of the passes available.
Our Master Builders are hard at work behind the scenes preparing our fantastic play areas and rides and we are looking forward to our First to Play visitors getting to experience it for themselves, before anyone else.”

With ten LEGO play zones, two themed rides including Kingdom Quest and Merlin’s Apprentice, a Build and Test area and a 4D cinema with capacity for 100 people, children aged between three and ten years old will be able to enjoy up to three hours of interactive fun by jumping in the world’s biggest box of LEGO bricks. Younger visitors will get to enjoy the Duplo Farm.

The new facility will also include a LEGO shop and will house a MINILAND which, with the help of a public vote, will showcase iconic LEGO versions of well-known Birmingham buildings.

The annual passes are now available to purchase via the LEGOLAND Discovery Centre Birmingham website, here


Maps & Guides

Maps & Guides for your visit.

Read More

Getting around

Getting around Birmingham couldn’t be easier...

Read More

What's on

Search for places, events & accommodation...

Read More

Festivals & events

Take a look at what’s on now and coming up here...

Read More


RT @bcumedia: We've already had some amazing media talent emerge from Birmingham and each year we help to develop even more!🙌 @Channel4 we…

RT @SinghLions: Excited about Air India non-stop flights from Amritsar to Birmingham starting FEB 15. The Birmingham Airport will be the on…

RT @TheCBSO: Music is big in Birmingham - we’ve been here 97 years and we’re not going anywhere! Join us for the big 100, @Channel4? #WMgen…

RT @Coventry2021: It’s very exciting in the ruins this morning as we await the arrival of Kate and Wills at @CovCathedral #ThisisCoventry h…

Festivals & events

Sporting highlights


Art Galleries

Birmingham’s art collection is as wide as it is impressive. 

Read More

Stage & Screen

From touring West End shows to showcasing local talent.

Read More


A huge arena tour or an intimate gig?  You’ll find it here.

Read More


Multiplexes, the UK’s oldest working cinema or art house cool?

Read More

Birmingham Museum & Art Gallery

A vibrant museum in the heart of the city with over 40 galleries.

Read More


A diverse range of dance groups and venues.

Read More

See More, Feel More

Come, stay and soak up the culture in one of Europe's most vibrant cities.

Read More


Plan the perfect shopping trip with full store, centre and brand directories.

Read More

Shopping centres

From the world-famous, 21st Century Bullring to the Victorian elegance of the Great Western Arcade.

Read More

Vibrant streets

Linking the centres are Birmingham’s bustling shopping streets, packed with major brands and boutique independents.

Read More


Don’t miss Birmingham’s amazing markets – whether it’s the 850-year old Bullring markets or the...

Read More

Jewellery Quarter

Home to more diamond rings, finishing touches and tokens of love than anywhere else in...

Read More

Getting Married in Birmingham

We have everything covered from the rings right up to the venue itself.

Read More